When Apple launched the original iPhone in 2007 there was little doubt that it was a revolutionary product. It was so revolutionary that the smartphone industry changed forever and this phone alone dragged the idea of clever mobile phones into the consciousness of the world. The rest tried, and mostly failed, to capture the magic of the iPhone, and ever since, the battle has raged between two foes determined to dominate an industry that is growing more lucrative every year. Google and Apple build the two most popular mobile operating system in the world, Android and iOS, and despite numerous differences they are both moving further away from the competition.